Top 20 Best infomercial examples to drive sales

Infomercials, often seen as artifacts from the late-night TV era, are surprisingly effective when modernized. Take Squatty Potty, for instance—its fantastical ad featuring a unicorn defecating rainbows sparked a stunning 600% hike in sales. This success isn't solitary. Brands like Purple Mattress and Chatbooks have shown that today's infomercials, which blend entertainment with a touch of education on TikTok, YouTube, and diverse streaming platforms, can truly captivate audiences. We've delved into 20 successful campaigns to uncover how your brand can stand out with creative spots minus the cheesiness.

20 best infomercial examples to drive sales (with pro tips)

Did you ever suspect infomercials were born way back in the 1940s? Perhaps you think they belong there—yet, think again! Squatty Potty's YouTube hit, which notched up a 600% surge in sales, is proof that infomercials possess strong selling power even today.

These marketing gems can not only boost sales remarkably but also develop a compelling brand identity and intensify brand engagement. So, what makes an infomercial standout? And importantly, how can you craft one that hits the mark? That's what we're here to share.

Get ready to explore some awe-inspiring infomercial ideas, learning along the way how you can replicate this magic for your own brand.

Here's what we'll cover

• Understanding the essence of an infomercial

• 20 inspirational infomercial examples for your muse

• Guidelines to create an engaging infomercial for your brand

• Pro-tips to produce the most effective infomercial possible

What exactly is an infomercial?

Consider an infomercial as a longer advertisement, historically gracing TV screens, which unfolds as a standalone show, enlightening viewers on the complexities of a product while persuasively enticing them to purchase. Today's infomercials expertly captivate on platforms like TikTok and Instagram with brief yet impactful 15-60 second Edutainment snippets.

20 infomercial examples to inspire your own

1. Squatty Potty

Key Takeaway: Leverage absurdist humor to make even the most taboo subjects shareable, resulting in impressive sales growth.

2. Purple Mattress

Key Takeaway: Dazzle with stunning product demonstrations for unparalleled engagement.

3. Chatbooks

Key Takeaway: Centralize emotional resonance rather than mere features to connect deeply with your audience.

4. Flex Seal

Key Takeaway: Increase credibility by featuring content created by your own users.

5. Magic Bullet

Key Takeaway: Be omnipresent by adapting your content to fit various platforms effectively.

Creating your own infomercial

Step 1: Pinpoint promising products

Focus on items that are visually engaging during demonstrations, like your trusty kitchen gadgets or ingenious cleaning tools. Fun fact: Complex products see nearly three times the engagement and sales in infomercials compared to traditional advertisements.

Step 2: Develop adaptable scripts

Think of:

• Quick 15-second snippets for TikTok

• In-depth 2-minute guides for YouTube

• Comprehensive 30-minute showcases for traditional TV

Step 3: Infuse a sense of urgency

Implement these tactics:

• Time-sensitive discounts

• Alerts like "almost gone!"

• Enticing free bonuses

Expert tips for maximizing your infomercial's impact

1. Dual Strategy: Blend emotional storytelling with concrete proofs for a memorable impact.

2. Strategic Editing: Employ Vuela vibrant TikTok templates for those quicker cuts, and aim for more elaborate stories on YouTube.

3. Genuine Endorsements: Align with influencers who sincerely use and love the product, creating authenticity as powerful as Proactiv's real acne journeys.

Time to roll up those sleeves! Begin crafting your own captivating infomercial using tried-and-tested tools from Vuela and start transforming viewers into enthusiastic customers today.