The SEO and content marketing MCP
Keyword research, SEO articles, content plans and competitor ad intelligence, inside Claude and any other MCP assistant. 41 tools whose output is text and data — no media generation, no API key, nothing to install.
The research-and-writing half of Vuela
This connector covers the work that happens before anything gets produced: finding the terms worth writing for, seeing what competitors are running, turning that into a plan on a calendar, and drafting the copy itself. Everything runs against your own Vuela account, and every result is text or data you can read in the chat — there is nothing to render and nothing to wait for.
Looking for video, images, voiceovers or music? That is the full Vuela connector, a separate server with the complete catalogue.
Where do you want to connect it?
No installs, no API keys. You sign in with your Vuela account the first time you connect.
- 1Open Settings → Connectors.
- 2Click "Add custom connector".
- 3Paste the connection URL and click Add.
- 4Sign in with your Vuela account when prompted (works on Claude web, Desktop and mobile).
https://seo-mcp.vuela.ai/mcpAssistants cache the tool list when they connect. When we add tools, start a new chat and, if they still don't show up, disconnect and reconnect. It takes a minute and doesn't affect your account.
What you can do
Describe what you need in plain language. A few things you can ask for once the connector is live.
Keyword research
"Find keywords worth writing for around cold brew coffee in the US."
SEO articles & product copy
"Write a 1,200-word article for the best keyword you found."
Content plans & calendar
"Turn that research into a plan for next month, two posts a week."
Competitor ad research
"What ads is our competitor running on Meta and Google right now?"
Trending & viral formats
"Which video formats are breaking out in the fitness niche?"
Brand kits
"Build a brand kit from our website so every draft sounds like us."
On-page optimisation
"Audit this published URL and tell me what it is missing."
Social copy
"Draft LinkedIn and X posts from this article and save them as drafts."
What's inside
41 tools, grouped by what they do. Your assistant picks the right one; you never type a tool name.
Research
Keyword research with volume and difficulty, on-page audit of a published URL, trending and outlier video formats by niche.
Competitor ads
Search the Meta Ad Library and the Google Ads Transparency Center, list the ads a page or advertiser is running, read the full copy of one.
Writing
SEO articles, product copy, social post copy per network, and pull quotes extracted from any article URL.
Planning
Content plans from a keyword set, promotion into an editorial calendar at the cadence you choose, and re-prioritisation of what is still unscheduled.
Brand
Brand kits per project, built from your website in one call or filled in by hand, with copy suggestions.
Account
Profile, credit balance and a cost check before any paid action, plus your projects.
What it deliberately does not do
This is not the full catalogue with a few things hidden: the media tools are not registered on this server at all, so an assistant connected here cannot invoke them.
Everything this connector writes is saved in your Vuela account — articles in My Content, plans and calendar entries in your projects — ready to review, edit or publish from the web app.
Frequently asked questions
What is the Vuela SEO MCP server? +
It is a Model Context Protocol connector that gives your AI assistant the research-and-writing half of Vuela: keyword research, SEO articles and product copy, content plans with an editorial calendar, social post copy, brand kits, and competitor ad research over the Meta and Google ad libraries. You connect one URL, sign in with your Vuela account, and ask in plain language.
How is it different from the full Vuela MCP? +
The full connector at mcp.vuela.ai exposes the whole catalogue, including video, image, voice and music generation. This one is a separate server with 41 tools whose output is always text or data: it has no media generation at all, so an assistant connected here cannot create a video or an image even if you ask it to. Pick this one if you only want the SEO and content marketing side; pick the full one if you also want production.
Do I need an API key? +
No. There is nothing to install and no key to paste. You add the connection URL, https://seo-mcp.vuela.ai/mcp, and sign in with your Vuela account through secure OAuth the first time you connect. You can revoke access at any time from your Vuela dashboard, under Integrations then Connections.
Does it publish anything to my social networks? +
No. It writes copy and saves posts to your Vuela content calendar as drafts or scheduled entries, but it never publishes to any external network. Nothing leaves Vuela unless you publish it yourself.
Does it cost credits? +
The read-only tools (your profile, balance, projects, saved results and the ad libraries) are free. Keyword research, article and product copy generation, and content plans are paid actions that spend credits from your existing Vuela plan, exactly the same as running them in the web app. Your assistant can check the balance first and tell you what an action would cost.
What data does it see? +
Only the arguments of the tool you asked for. The connector is a proxy to your own Vuela account: it does not receive your conversation, your chat history or your files, and it stores no tokens of its own. Authentication happens between your assistant and Vuela.
Can I use both connectors at the same time? +
You can, but there is no reason to: the full connector already contains every tool in this one. Adding both means your assistant sees the same SEO tools twice. Use this one on its own if you want an assistant that stays strictly on research and writing.
Put your SEO work in the chat
Add one connection URL and start researching, planning and writing without leaving your assistant.